A Partner to Event Organisers and Venues for
Innovation in Live Marketing
Our Profile of Services
agendum - led by the business economists and experienced exhibition experts Juliane Jähnke and Oliver Schmitt - was founded back in 1999 and is counted among the most renowned agencies for specialized consulting for exhibition organizers and venues.
agendum supports German association FAMA e.V. (Fachverband Messen und Ausstellungen), Swiss association expo:event, and Ravensburg's University of Cooperative Education's degree program of 'Exhibition-, Event- and Congress Management'.
Our area of expertise in particular comprises the following:
For organisers and venues in order to unlock future live/digital business.
Paving the way, evaluation, and handling of M&A opportunities.
Market analysis, feasibility studies, and individual surveys.
Masterplanning and re-engineering of event facilities and venues.
Executive coaching to individuals/
teams for productivity/balance.
Creation or re-engineering of events (incl. pilots)
Analysis and re-engineering of structures and responsibilities.
Keynote-speeches and moderation of discussions and workshops
Analysis and re-engineering of processes/standards of performance.
Our Testimonials & References
Stephan Peyer, CDO
MCH Group AG, Basle (SUI)
agendum - because in our industry we need people who think differently. Who are able to support you when it's about to purposively overcome gridlocked stuctures. The courageous and the ambitious will find their inventiveness contagious.
Trevor Foley, CEO
tfconnect, Berkhamsted (GBR)
agendum really care about your business and they add value too. They add creativity, order, experience, thought, mediation of all sorts and, above all, a real human touch!
Daniel Mutschlechner, CEO
Messe Dornbirn GmbH, Dornbirn (AUT)
What we like about agendum?
Amongst others, their commitment [...] That they have an eye for the essential [...] Their knowledge about the international exhibition industry [...] Their empathy for our region and its people [...] Their integrity and discretion [...] Their willingness to connect us to their network [...] And, of course, their valuable outside view questioning obsolete standards [...]
Christoph Hinte, CEO
Hinte Messe GmbH, Karsruhe, (GER)
Our projects with agendum stand out due to their efficiency. I see the reason for that in agendum's understanding and intuition for objectives, as well as their know-how, arising from an extensive experience. I appreciate working with agendum not only for always finding a truely innovative solution, but also for their ability to significantly contribute to its implementation.
Collin Davis, Head of Project Group bauma
Messe Muenchen GmbH, Munich (GER)
agendum has supported and conducted us with the development of new strategic topics. agendum's highly professional and analytic approach has greatly contributed to a successful completion of the project.
Dr. Ursula Paschke, CEO
MCC Halle Muensterland, Muenster (GER)
agendum has a great power of comprehension, combined with an analytic grasp. Furthermore, they have the rare gift to make findings easily accessible to be implemented by our team. agendum's accuracy at identifying and marketing truely innovative show formats is impressive. Their efficiency regarding implementation also convinced us.
Richard Li, GM
Nanjing Ningfei Intl. Exhib. Co. Ltd (CHN)
We had a very pleasant partnership with agendum in the past several years. The trainings with Juliane for our team were very informative and practical. We got a lot of strategic suggestions and inspiration for our projects here in China.
Our Attitude & Values
agendum cultivates a transparent and obliging code of conduct. We consistently commit ourselves, our actions, and performance to this code. Our clients and partners can always rely on that.
Integrity, Sincerity, and Frankness
We care for compliance between our written standards and the way we act. Our beliefs, patterns, and moral concepts are always expressed with what we do and how we do it. We avoid tactical maneouvering but act sincere in the sense of the cause. We vouche for our values, we are never dogmatic, but open-minded for constructive stimulus.
Efficiency, Distinctiveness, and Fairness
We care for an optimum ratio of cost and benefit - for ourselves as well as for our clients. Our consultancy always focuses on the increase of our client's benefit. We intensively care for empowerment of our client's teams, instead of creating or exploiting addiction. We communicate clearly and fairly with clients as well as with partners.
Experimentiveness, Power to Innovate, and Serendipity
We bubble over with experimentiveness and are always in search of true and useful innovation for our client's businesses. We strive for innovation passionately and full of power. However, not for the sake of itself, but to increase our client's benefit. Accidental discoveries by careful observation are a most welcome side-effect of our research and consultancy.