350+
Workshops
300+
Projects
90+ Clients
From 12 Countries
Discover Our Toolbox With
Effective Tools For Your
Trade Shows And Exhibitions
Together We Make Your Shows Better
1
Co-Creation With Stakeholders
You want to involve important (also heterogeneous) stakeholders more closely in concept issues in order to bind them more closely to your show. Decisions on direction should be jointly supported and made in the interests of the market and customers.
Goal: Strengthening the relevance of your show and brand in the market.
2
SWOT-Analysis
You need strategic orientation and want to optimize the use of scarce resources. You want to focus on the most promising products in your portfolio. You need reliable recommendations for action at product and portfolio level.
Goal: Optimum value propositions for your stakeholders
3
Debriefing Workshop
You want to critically evaluate the realization of your trade show or exhibition in terms of sales, services, formats, content, etc. You want to draw the right conclusions and achieve a planned and resource-saving division of tasks.
Goal: Agree a clear plan with evaluation-based targets
4
Impact-Analysis
You have an idea of the political, social and economic impact your trade show has in its surroundings, but you cannot provide sufficient evidence of this. The indirect profitability is not enough for you or is aimed in the wrong or too narrow a direction.
Goal: Clarity about comprehensive impact
5
Mystery Visits
You need qualified feedback on the practical performance of your show. You are looking for an independent professional view from an outside exhibition professional and to whom you don't have to explain everything first.
Goal: Clear points of reference and professional tips for fields of action
6
Brand Positioning / USP
Your show could generate more enthusiasm, sales are becoming increasingly tedious. Customer journey and experience are no longer up to date. Value proposition is less and less convincing, argumentation is lame.
Goal: Fresh, clear and convincing positioning and USP
7
Analysis Of Potential
Despite increased effort, your goals are becoming increasingly difficult to achieve. Heavy tress and a fluctuating mood are spreading. There is no sense of achievement and innovative ideas are waiting to be realized. You are unsure which aspect has which significance.
Goal: Clarity about strategic options/potential
8
Agile New Business
You want to launch a new produce / show or - within the framework of an existing product - try out something new. Your resources are scarce and tied up, the realization is challenging. The target market is difficult to grasp.
Goal: Fast, agile prototypes and a successful launch
9
C-Level Reflection
You sometimes feel the burden of everyday life painfully and wish for a moment of pause, a second opinion, a critical outside perspective, a sparring partner. But you don't want to explain everything, you just want to be understood.
Goal: Clarity about promising scenarios to choose from
10
(Delphi-) Studys And Research
You need reliable and highly accurate findings on a complex issue. The panel to be interviewed must contain exactly the right experts. You need reliable findings for your decision-making process.
Goal: Reliable, reflective insights from customised experts
X
More To Come
Further counseling tools are still in the development process. Watch this pace!
OUR REFERENCES
agendum has worked or is working for the following companies:
"agendum is great for reflection and you always get a good perspective or mindful, critical feedback."
Henning Koenicke
"The perspective from the outside and the unobstructed view reveal both positive and critical aspects and, above all, potential for improvement."
Diana Keucher
"The MedtecLive Brand Family is a market-driven, understandable offering that is very popular with our customers."
Christopher Boss
"With this method, optimum has also won over the most critical stakeholders and achieved a brilliant increase in significance."
Cathleen Kabashi
"The unique blend of expertise, methodology and commitment makes agendum a powerful partner."
Christoph Hinte
"Great methodology, with which a development path can be worked out well on the basis of the current edition of a trade show."
Claudia Döttinger
Aditus GmbH
Rotterdam Ahoy
Schweizer Fachmesse für Land-, Forst- und Kommunaltechnik
Messe Augsburg
ASMV GmbH
Messe Berlin GmbH
Messe Bozen AG
dfv Mediengruppe
dfv Conference Group
Deutsche Messe AG
Messe Dornbirn GmbH
Westfalenhallen Unternehmensgruppe GmbH
Messe Düsseldorf GmbH
Easyfairs Deutschland GmbH
Easyfairs Switzerland GmbH
Messe Erfurt GmbH
Swiss LiveCom Ass.
Expo Event
Expo Chur AG
fairXperts GmbH & Co. KG
Fachverband Messen und Ausstellungen e.V.
Messe Friedrichshafen GmbH
Fair Network GmbH
FWTM GmbH •
Messe Freiburg
Guarda Messe Chur AG
Hamburg Messe und Congress GmbH
HINTE Marketing und Media GmbH
Messe Husum und Congress GmbH & Co. KG
Intergem Messe GmbH
Karlsruher Messe und Kongress GmbH
Klagenfurter Messe Betriebs-GmbH
Leverage International (Consultants) Inc.
Luxexpo S.A.
Messe Luzern AG
Mattfeldt + Sänger Marketing und Messe AG
MCC Halle
Münsterland GmbH
MCH Group AG
m:con mannheim:congress GmbH
Mesago Messe Frankfurt GmbH
M+S Inside AG
Messe München GmbH
Nanjing Int. Expo Center
NürnbergMesse GmbH
Messe Offenburg-Ortenau GmbH
Olma Messen St.Gallen AG
RX Deutschland GmbH
RAM Regio Ausstellungs GmbH
Ravensburger Veranstaltungs GmbH
Stavanger Forum
tfconnect Ltd.
Vogel Communications Group GmbH & Co. KG
Messe Wels GmbH
Insights On Relevant Topics
From Exhibition Pros for Exhibition Pros (partially in German)
NEXT STEP
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Click here and start making your trade show better today!
