Have you ever heard of those parasites that are manipulating their host animals in order to behave the way they want them to?
I sometimes can't help thinking that 'techies' are very similar to these parasites!
They inject their venom of technology in our bloodstream, and make us believe, that using technology automatically makes our businesses more innovative.
Peter Drucker, renowned economist, who has a way with words, said: Nothing is less productive than to make more efficient what should not be done at all.
Yes, it's all about the business model!
Thorsten Dirks, CEO of Telefónica Germany, expressed it like this: If you make a bloody process digital, you got no more than a bloody digital process.
Technology is great to move things forward. If we resist the paralyzing venom of digitalising for the sake of digitalisation, we can all benefit wonderfully from technology. Otherwise we'll just waste valuable resources.