This time, folks, we would like to share a white paper from our own innovation lab with you.
We tried to figure out a model (structures and procedures) to efficiently cope with innovation management in an industry where most products (i.e. trade shows and exhibitions) only take place once a year (or even more seldom).
The intermediary result is a 3 stage model of lab, incubator, and nursery.
We're particularly interested in the opinions of C-level executives and business development pro's from medium and large sized exhibition organisers. Take a look at the draft below and tell us what you think of it. And feel free to share it with others who might be interested.
If you have difficulties in reading it, please let us know. We will be happy to send you a hires version.