'Mutter aller Messen' (i.e. mother of all exhibitions) is the label given to muba, Basle's most important consumer show, located in northwest Switzerland. This year, muba celebrates it's 100th anniversary. I was asked by regional newspaper Basellandschaftliche Zeitung to give a statement on consumer shows in the German speaking countries. You can view the article online by clicking on the photo above or you can download the article here.