On the occasion of German professional exhibition association FAMA 's autumn summit in Leipzig, there was a panel discussion / workshop of exhibition professionals from Germany, Austria and Switzerland on five provoking assumptions about exhibitions. Together with my much valued co-moderator Stephan Peyer from MCH Group in Basle/Switzerland, I was responsible for encouraging more than 60 participants to discuss these assumptions. Each of these assumptions will be published here in loose series and you are cordially invited to enter the discussion!
Each and every edition of an exhibition is - of course - a project that needs to be planned and organized. Unfortunately we all too often forget about exhibitions as brands and products.