As the entire industry, so do we intensively deal with the challenges of the digital shift in marketing.
So it comes that we are pretty astonished about the majority of approaches exhibition organizers worldwide are pursuing. Many leading players are focusing on technology: electronic ticketing, NFC, iBeacons, you name it ...
We are certain that digitization is not (only) a matter of technology, but it is - first and foremost - a matter of business models (a fool with a tool is still a fool!).
Therefore - out of our proven experience - we have developed a digital roadmap that focuses on the creation of business opportunities resulting from the outstanding role leading exhibitions are playing in global markets. Be it relating to content, communities, or commercial transactions.
We will be happy to discuss our roadmap with you. Just give us a call (+49 7528 91592.0) or send us an email (firstname.lastname@example.org).