More than 15 years of our experience in strategic consulting led to an extremely useful set of tools for strategic management of exhibition organizers:
We call it »agendum Wheelhouse«.
It is based on the vital dynamic between an organization's / product's GENIUS (i.e. its unique DNA and its creative capabilities) and its VISION (extrapolation of its ambitious strategic aims and goals).
This set of tools eases all aspects of strategic management and makes it controllable in daily business. Following visualization shows what we call the »steering wheel« which empowers and supports executive as well as operational management to optimize their output.