Innovating Event Brands:
Creating Unique Value
Are your events unique? Do your stakeholders know what business value they can expect from your brands?
The exhibition industry is famous for thinking and acting in projects. Unfortunately, many in our industry displace or neglect the brand development of their events. Especially when you put future options of digitization on your mind: A clear, unique, and coherent positioning of your brands becomes essential. The above picture clearly shows: Differing alone by far is not enough (as each and every umbrella will keep you dry!). It makes you stand out, of course. But stakeholders need to believe in unique added values to trust your brand.
We provide you with powerful and proven tools such as 'Brand Steering Wheel', 'Genius', 'Unique Business Value', or 'Semantic Differential', in order to help you developing and controlling your event's (and umbrella!) brand.