Internal and/or external desk-research for the respective or targeted markets, considering available statistic and association's data, as well as information from futurologists etc.
Analysis and evaluation of feasibility scenarios based on internal data, contacts, knowledge, and external market data or framework.
Design processes of the product,
its scope of services, the business model and the definition of formats and market-driven pricing.
Identification of competing offers, be it in form of existing platforms or live events - including analysis of value propositions and benchmarking of selected KPIs.